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T E A M 

Jenny Tillotson FRSA PhD (RCA)

Creative Director / Founder

Dr Jenny Tillotson is a Sensory Designer and creative drive behind a truly transdisciplinary project spanning 20 years. With extensive "lived experiences" as a long-term user of mental health services, she has invented and founded "eScent" which integrates the health, natural and social sciences in a humanities fashion context, transcending their traditional boundaries.  She is a named inventor on several awarded and pending patents in the field of AI-powered wearable scent technology and smart textiles for fashiontech, health, wellbeing, beauty and lifestyle. Currently, she is working on a smart face mask for frontline workers and a Beautytech project. In 2020, she participated on the IMPULSE tech innovators program at the Maxwell Centre, University Of Cambridge, "Innovators for Change" program at the University of Cambridge Institute for Sustainability Leadership and Pathway Program at the Trampery Old Street.  She was formerly a Reader in "Sensory Fashion" at Central Saint Martins (University of the Arts London) and a Visiting Scholar in Professor Chris Lowe's Biotechnology Healthcare group at the University of Cambridge. She is a member of Cambridge Neuroscience, a Fellow of the Royal Society of the Arts and an Associate of the British Society of Perfumers. She is also a Winston Churchill Fellow and did her fellowship report on "Sensory Fashion stress management tools to prevent a bipolar relapse".  Jenny holds a degree in Fashion Communication from Central Saint Martins and a PhD in Printed Textiles from the Royal College of Art. Jenny is a FiFi (Fragrance Foundation UK) Award nominee, she has exhibited internationally, published in science and design journals and worked with industry including IFF, Philips Research, NIKE, Unilever, Cambridge Consultants, The North Face and Adeline André haute couture.

Hugh Parnell




Hugh Parnell is Chairman of Cambridge Cleantech and non-exec of several low carbon growth companies; Growth Accelerator coach on business growth and angel/VC equity and a consultant for early-stage entrepreneurial businesses. Qualified as a chartered accountant, Hugh had a diverse career around finance and business development over 16 years with British Petroleum, 6 years doing international corporate finance and, since 2000, helping businesses in the Cambridge technology/innovation community. He is also campaigning for the County Council for an ESCO for Cambridgeshire, co-founder of the e-Luminate Cambridge light Festival, ‘ambassador’ for the Centre for Global Equality and Wysing Arts, part of the oversight board for Cambridge Retrofit, helping the editorial Board for “Cambridge Phenomenon – the Impact”, is Hon Treasurer of Magpas and in dialogue with Addenbrookes Charitable Trust about fund-raising.

Professor Carolyn Mair, CPsychol, CSci, AFBPsS


Chartered Psychologist


Professor Carolyn Mair PhD is a Chartered Fellow of the British Psychological Society and recipient of their Distinguished Contributions to Psychology Education Award. She is a behavioural psychologist working with industry through her company, Carolyn Mair Consulting Limited. Prior to establishing her consultancy she was full Professor of Psychology at London College of Fashion, University of the Arts London, where she created the Psychology department and devised the world's first Masters programmes to apply psychology within the broad context of fashion. Carolyn has been published widely in academic and business journals and is frequently featured in press and media. Her book, The Psychology of Fashion, part of the Psychology of Everything series, was published by Routledge in 2018. Carolyn holds a PhD in Cognitive Neuroscience, MSc Research Methods Psychology and BSc (Hons) Applied Psychology and Computing. In her earlier career she worked as a visual merchandiser, dressmaker, graphic designer and portrait artist.

Professor Dr Andreas Manz, PhD, FRSC


Scientific Advisor / Co-Founder


Professor Dr Andreas Manz is one of the pioneers in microchip technology used for chemical applications. He is the head of research at KIST Europe, Korea Institute of Science and Technology, Germany.  In 2015, he won the 2015 European Inventor Award, category 'lifetime achievement' at the EU Patent Office, Paris. He was scientific advisor and consultant of Caliper Technologies, California. The company is active in "lab on chip" technology. He conducted most of his earlier work at Hitachi Ltd, Japan and Ciba-Geigy Corporate Analytical Research, Switzerland, Imperial College London and the Institute for Analytical Sciences, Dortmund. He was the Founding Member of the Editorial Board of the journal “Lab on a Chip” published by the Royal Society of Chemistry, UK. He was a founding member and member of the board of the annual international conference “micro TAS”. He was also involved in several start-up companies including Casect, Sensory Design & Technology, Predicant Biosciences, SpinX, Ambrigen and Genetic Microdevices.

Jonathan Lloyd-Platt, MSc (Sloan Fellow) BA


Luxury Goods, Fashion / Co-Founder


Jonathan Lloyd-Platt is a Chief Executive specialising in strategic multi-channel brand development in interiors, fashion and luxury goods. A Sloan Fellow of London Business School and founder of fashion label Ally Capellino. Experienced in eCommerce and international retail having opened flagship stores and transactional websites in Europe, Japan and the US. In-depth understanding of marketing to high net worth consumers and luxury retailers. Extensive experience of creative design and of managing artistic people and the design process.

Professor Emeritus Chris Lowe, OBE, FREng, FInstP, FRSC


Biotechnology & mhealth Advisor


Professor Chris Lowe is the  Director of the Cambridge Academy of Therapeutic Sciences (CATS) and Emeritus Professor in the Department of Chemical Engineering & Biotechnology at the University of Cambridge and researches in both diagnostics and therapeutics in the healthcare biotechnology sector. He is a fellow of the Royal Academy of Engineering, the Institute of Physics and the Royal Society of Chemistry. He has 375 publications, >100 patents and and has a number of national and international prizes: “Queen’s Award for Technological Achievement”; “Queen’s Anniversary Prize for Higher and Further Education”; “Most Entrepreneurial Scientist of the UK”; OBE in the Queen’s New Year Honours; BBSRC Commercial Innovator of the Year in 2011. He has been the driving force for the establishment of 11 spin-out companies and fosters entrepreneurship within the University.

Jerry Bertrand



Digital Scent Technology Advisor

FryHealth & Spence LLP

Patent's, IPR

Marks & Clerk

Patents, IPR

Royal Society of the Arts


Fellowship support

UK Trade & Investment

International Support

Winston Churchill Memorial Trust


Fellowship support

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