PERSONALISED SCENT BUBBLE
New opportunities provide consumers with an eScent palette of sustainable and timed/controlled fragrances.
Coupled with smart devices and IoT; eScent allows consumers to enjoy fully personalised experiences.
Our go-to market disruption is a simple, sustainable and economical solution; a more precise and efficient use of fragrance ingredients with high odour value and which can be used at low dosage levels to give a powerful olfactory experience.
eScent provides an innovative solution to store fragrance as a new sensory palette and is potentially kinder to skin (less solvents that dry out skin). It promotes longevity, olfactory adaptation (the smell lasts longer for the wearer!) and consistency of odour for the consumer, whilst offering a powerful "less is more" eco message. It is more socially engaging (less packaging contributes towards a low-carbon economy) with time and space savings compared to using (heavy, breakable) glass bottles. It also supplements the single perfume bottle mentality, giving a mobile on-the-move selection of several scents for the tech-savvy digital customer.
Ultimately, eScent will allow a rapid selection of personalized fragrances and fragrance ingredients whereby top, middle and base notes can be harmoniously mixed together (as detailed in our pending patent published February 2019 (WO2019025763)