“Life is not measured by how many breaths we take, but by the moments that take our breath away.”

Maya Angelou

Poet

We breathe between 7,280 and 23,04 times a day and therefore smelling with our nose at all times (even during sleep). With every single breath, we take in approximately 440 cubic feet of air into our lungs, each containing vital information that we feel before we think.

An astonishing 75% of our emotions that we generate on a daily basis are affected by the sense of smell, and because of this, it is believed that we are 100 times more likely to remember a scent that we smell versus a photograph we see, a sound we hear or a texture we touch. 

The sense of smells is linked to memories and emotions in terms of how it is processed by our brains; smell heightens our reality of life and experience of life, smell warns us of impending danger, informs our deep desires, triggers personal recollections, steeps us in luxury and constructs our perception of space.