Fashion [+Scent] Tech
Introducing the Ultimate Sensory Fashion Experience
In the fragrance industry, recent changes in EU regulations on certain fragrance ingredients (<3% of the EU population report increased allergens) is limiting the perfumers palette and stifling creativity. Due to a growing demand from consumers for ingredients to be more transparent, the industry is also searching for ways to address new legislation on dermal sensitization and find novel delivery systems to improve the art of perfumery. . .
As fashion and digital collide, exciting new opportunities arise, enabling us to engage further with our senses and create emotional, luxury experiences that match our style, personality and improve our state of wellbeing.
Building on earlier macro sensory prototypes and collaborations with scent technologists (Aerome / Scent Communication, Olfacom), we are developing a sensory enabler called eScent®; one of the many applications is a wearable fashion product aimed at luxury brands.
eScent® is a new way to bridge together fashion and fragrance, whilst addressing multiple global health issues, from skin allergies to chronic mental health.
eScent® is an emotionally intelligent dispenser that uses connected sensors and Artificial Intelligence to release micro-doses of fragrances as a personalised and controllable ‘scent bubble’ around the wearers' nose. It is a user-worn scent dispenser where the frequency and type of the scent delivery is flexible and determined by the user.
As an emerging platform technology, eScent® emits data-driven fragrances and essential oils at the right time, in the right place, depending on context, location or situation.
The purpose is to track the movements and behaviour of the user throughout the day and night, allowing fragrances to become more emotional, accessible, personalisable and portable for the wearer.
A choice of perfumes is targeted in short bursts from a wearable device embedded in jewellery, smart fabrics and clothing elements (buttons, collar, lapel, zip), embroidery and embellishments (fringe, sequins etc), based on biofeedback or pre-programmed from a smartphone. The exact dose is 'pulsed' at set intervals and only when it is needed, so the user enjoys their own personalized scent for themselves, whether this is designer fragrances to match a brand. or aromatherapy for mood enhancement. They have the ability to layer fragrances to get an intense and long lasting essence, avoiding olfactory adaptation and without the need to keep reapplying 24/7.
eScent® is tailored to suit mood, style, individuality and state of emotional wellbeing; it is more economical, sustainable, less wasteful, addresses sensitization (no need to apply to skin and less solvents are required). It complements the perfume bottle format as an alternative to spraying onto skin and appeals to the perfume consumers’ extensive knowledge of fragrance and awareness of technology and social media, enhancing the luxury and wellbeing experience in entirely new ways.